What is the future for pressure-sensitive graphic films?

The global pressure-sensitive graphic films market is the subject of a new analysis from specialist market researchers and consultants AWA Alexander Watson Associates.

The company said that this market has, in recent years, undergone a major realignment, moving into several new and premium markets while at the same time facing increasing pressure at commodity level from screen media. The AWA Pressure-sensitive Graphic Films Market 2016 study evaluates in detail the present market status, and presents an expert assessment of the future for the various segments as a result of extensive research.

Global pressure-sensitive graphic films market by region 2015
Global pressure-sensitive graphic films market by region 2015

Changing emphasis

As in all aspects of print and graphics, the use of pressure-sensitive films for short-term promotional and longer-life vehicle and architectural graphics, as well as road traffic and safety signage, has been modulated by the effects of the ‘digital revolution’. As a result, the market profile is changing.

AWA’s new study shows how signmakers and graphics converters are using their expertise to enter new and lucrative segments such as interior décor; and how film coaters and laminators are supporting this change with new substrates to meet the needs of such dynamic ‘fashion’ segments as vehicle wrapping.

AWA Pressure-sensitive Graphic Films Market 2016 is of interest to all concerned with the industry, which is experiencing, and having to manage, change across the value chain, from substrate manufacturers through distributors, converters, and end users.

The report is available to order online from AWA Alexander Watson Associates’ website – www.awa-bv.com.