Unique products through personalised labels

Primera Technology Europe, EMEA office of US-based manufacturer of speciality printers Primera Technology is set to present the company’s latest innovations and solutions at Brussels Expo, September 25-28, 2017, on its 90m2 booth in Hall 8, Stand B49.

Primera will place focus on its brand-new colour matching and variable data printing solution for the CX/FX1200e system by ColorGATE, Germany. It will also showcase its increased portfolio of new Primera Genuine substrates and its in-store printing solutions for customised on-demand products.

The need for on-demand label printing solutions in retail stores is high as customers are increasingly looking for unique and customised products – a market development that encompasses many industries including food, drinks, clothes and cosmetics.

Probably the easiest way to make a product more unique is by personalising its label. Either by offering a selection of name variations, different colour and design templates, personalised messages or by including individual photos. The possibilities are almost endless. Businesses looking for in-store printing solutions need to keep in mind certain conditions such as space limitations, print quality and the maintenance required for the solution.

Meeting the requirement for a compact solution, Primera’s LX500e Colour Label Printer has a footprint of 26.4 x 38.9cm and a height of 18cm when the printer is closed. In addition to the small footprint, Primera recognises that minimal downtime is also important. Nothing is more frustrating for customers than having to wait for their individual label longer than planned.

The LX500e features the latest in inkjet printing technology, which uses only one colour cartridge with integrated print head realising photo-realistic printouts. The high-yield tri-colour cartridge simplifies operation and on-going maintenance, eliminates problems caused by fixed print heads and minimises downtimes during ink replacement. Not to mention that keeping just one SKU in stock (instead of multiple cartridges and replacement print heads) saves money and simplifies inventory management. Operation should be intuitively, easy and fast not only for the customer when printing the personalised label, but also for the staff maintaining the printer or replacing cartridges without great effort.

No matter which software is used to print personalised product labels on-demand it’s a fact that only a minimum number of labels are produced at once. Especially when small label runs are needed, Primera’s LX-Series printers are more cost-effective, and cost significantly less compared to offset and flexo printing.

Complete product details are available here.