Unique products created through personalised labels at Labelexpo

Primera Technology Europe, EMEA office of US-based manufacturer of speciality printers Primera Technology, is set to present the company’s latest innovations and solutions at Labelexpo Europe, Brussels, Belgium, September 25-28, 2017, Hall 8, Stand B49.

Primera will focus its demonstrations on a new colour matching software for the CX/FX1200e system by ColorGATE. Additionally, its increased portfolio of new Primera Genuine substrates and its in-store printing solutions for customised on-demand products will be on show.

There is a large need for on-demand label printing solutions in retail stores because customers are more frequently looking for unique and customised products. This is a market development that encompasses many industries including food, drinks, clothes and cosmetics.

One of the easiest ways to make a product special and unique is by personalising its label. This can be achieved by offering a selection of name variations, colours, design templates and personalised messages or by including individual photos — the possibilities are almost endless. However, businesses looking for in-store printing solutions have to keep limitations in mind such as space confines, print quality and the upkeep involved with each solution.

The Primera’s LX500e Color Label Printer is the logical choice when it comes to compact solutions. Its footprint is just 26.4 x 38.9cm and it has a height of only 18cm when the printer is closed. In addition to its small footprint, this printer also has minimal downtime, which is another important factor as nothing is more frustrating for customers than having to wait longer for a label than planned.

The LX500e features the latest in inkjet printing technology. It uses only one colour cartridge with an integrated print head realising photo-realistic printouts. The high-yield tri-colour cartridge simplifies operation and on-going maintenance, it eliminates problems caused by fixed print heads and minimises downtimes during ink replacement. Not to mention that keeping just one SKU in stock, instead of multiple cartridges and replacement print heads, saves money and simplifies inventory management. Operation should be intuitive, easy and fast not only for the customer printing the personalised label, but also for the staff maintaining the printer or replacing cartridges.

Choosing a Primera’s LX-Series printer for small label runs will result in a lower initial cost and continued cost-effective running costs compared to offset and flexo printing.

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