UK/Sweden: Exclusive deal is signed
GLOBAL PACKAGING conglomerate Chesapeake has signed an exclusivity agreement with Billerud, Sweden. The agreement gives Chesapeake exclusive rights to the use of FibreForm primarily in the UK and for a number of product applications across Europe.
The cooperation with Chesapeake moves Billerud one step closer to the larger global brand owners, speeding up the process of putting more FibreForm packaging on the market.
“In Chesapeake we have found a partner who shares our passion for innovative packaging which can help strengthen our customers’ brands’,” says Johan Nellbeck, business area director of Packaging and Speciality Paper at Billerud.
Chesapeake has developed the FibreForm material to offer its customers paperboard concepts that can provide truly dynamic 3D shapes to any pack. The range marketed under the Impressions brand name uses a specialist low energy process to form the paperboard material into a complete range of distinctive shapes. Impressions offers a clear environmental advantage, claims Chesapeake, as an alternative to products currently packed in plastic formings, such as sachets or clamshells.