More known for their core gin range, this has been the distillery’s first foray into the rum category, which is set to grow by 9% in the UK this year, with flavoured and spiced rums being the biggest growth drivers. The release has already made its mark, being awarded Gold at the Spirits Business Rum Masters 2021 earlier in the year, in the spiced category.
In creating the distiller’s vibrant label, The Label Makers initially printed the main print part of the design digitally, thereby providing high definition print which was integral for the parrot imagery. Inspired by old rum barrels, a 360° belly band of gold foil was then added to create a seal around the bottle. In keeping with the nature of the product, the brand name had to be subtle but distinguished. To achieve this, ‘One-Eyed Rebel’ was repeatedly embossed around and into the gold band to create a dimensional seal of authenticity to the product.
“The final label looks great,” said Jennie Wiggins, co-founder & director of the Spirit of Manchester Distillery. “We worked closely with The Label Makers to achieve the right brightness of colour we were after, and, as always, they have been wonderful and really helped us to get the finished product we were looking for. We have known The Label Makers for a number of years now and their ongoing communication throughout projects like this is brilliant. They always keep us updated with progress and timescales and manage expectations extremely well.”
Ben Robinson, The Label Makers’ business development manager, said: “Working on the One-Eyed Rebel was a real pleasure. Over the years, we have established a great working relationship with the Spirit of Manchester Distillery and look forward to continuing this for the future.”