The Bear essentials
CORRUGATED PACKAGING and display manufacturer Charapak has delivered a bespoke solution for the design and production of shelf ready packs for natural snack manufacturer Bear nibbles.
The immediate result of the products has seen listings in several leading supermarkets, while the Bear Mango Pineapple and Yo Yo Strawberry snacks recently took Gold and Silver respectively in the sweet snacks category of the Grocer 2010 Food Awards.
Charapak’s idea was to use high quality flexo post print capability onto a recycled corrugated E flute. The result achieved the required finish while delivering a more favourable environmental profile. A good coverage of ink and colour reproduction creates an attractive look to maximise on-shelf impact as well as consistency with primary packaging.
The shelf ready packs are also multi-point glued, which delivers efficient packing, strength and an ability to withstand the rigours of the distribution chain, while maintaining appearance. A perforated section is easy to remove to create the on-shelf display trays.
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