Swedish packaging company launches new easy-open solution for barrier packaging

Flextrus and PopPack easy open barrier packagingFlextrus, one of the leaders in flexible barrier packaging in Northern Europe, has launched the first cooperation agreement in Europe with PopPack, offering new ‘bubble in the seal’ technologies to easily open flexible packages.

The development is based on a simple concept using a bubble with air as a lever to easily open packages when the bubble is popped.

Flextrus is currently exhibiting the PopPack easy open feature and prototypes at the Scanpack exhibition in Gothenburg, Sweden (taking place October 20-23).

“This is a bright new world for easy open packaging,” said Ronny Gimbe, business development manager at Flextrus. “PopPack’s technologies will broaden Flextrus’ product offering with additional alternatives for consumer convenient packaging. We look forward to working with new and existing customers to implement these new easy open packaging features for consumer market opportunities in Scandinavia and Europe.”

The PopPack solution is suitable for consumer products packed in pouches and thermoformed packages, flexible as well as semi-rigid. The packages are easy to open and can be combined with a reclosing feature, eliminating the need of scissors, knives or teeth to open flexible packages.

PopPack produces an attractive “popping” sound which instantly engages the consumer and provides assurance of a pack with fresh contents and which has not been tampered with.

Flextrus, a member of AR Packaging Group, supplies environmentally responsible materials for food and healthcare packaging markets. The company has a turnover of €102 million and 300 committed employees, with local sales representation close to its customers and two factories in Lund and Halmstad in Sweden and one in Highbridge, UK.

PopPack received the 2015 Packbridge Easy Open Award and the Packaging Innovation Award for Creative Technology at Japan Pack 2015 for its ‘bubble in the seal’ easy-to-open packaging.

PopPack provides technologies for consumer packaging which make packages easy to open and use. Headquartered in San Francisco, the company has developed a robust portfolio of globally patented technologies focused on making packages easy and simple to open by using a bubble as an opening lever to simplify opening of flexible and semi-rigid packages.