Sense, sustainability and shelf appeal – Avery Dennison at Labelexpo

Performance, sustainability and intelligent solutions will be at the top of the list for Avery Dennison at Labelexpo Europe 2017 (Brussels, 25-28 September). New products will be launched that deliver enhanced shelf appeal, higher performance, and increasingly transparent services. This will be brought to life in an interactive section at booth 5A31, which has five special zones.

“As our industry’s most important show, Labelexpo Europe provides a vital opportunity for us to learn and share. We gain insight by listening to our attending customers and we have a golden moment to demonstrate what we do, how we do it, and the things that will change for the better, especially in the coming year,” says Georg Mueller-Hof, vice president marketing.

“This year we will focus particularly on how we will meet customer demands for more environmentally sustainable products and processes, as well as demonstrating innovations that create incredible brand shelf appeal.”

Among the new products that Avery Dennison will be demonstrating is a recycled paper facestock certified by FSC, the Sensorial Collection of textured label materials, and a clear hotmelt adhesive for chilled food packaging.

FSC recycled paper facestock:

FSC recycled facestock comes from a unique blend of post-consumer waste and modern paper manufacturing processes. Manufactured without chlorine bleaching, the facestock has similar whiteness and brightness compared to its conventional alternatives. It also converts just as quickly and enables label converters to help customers meet sustainability targets, while still delivering exceptional print results without adding costs.

Sensorial Collection:

The Avery Dennison Sensorial Collection gives designers a broad toolset to create soft, textured or patterned papers that provide a premium, vintage or artisanal feel. These diverse label surfaces can give consumers subtle messages about a bottle’s contents, while contributing to an outstanding visual impact.

Clear hotmelt adhesive:

A hotmelt adhesive that doesn’t yellow, Avery Dennison’s new clear hotmelt adhesive offers a straightforward and competitive solution that allows for more design freedom in the chilled food section. It also delivers a lower total applied cost because it does not require a barrier-film facestock.

“Labelexpo continues to be the most important industry platform and we do our utmost to provide solutions and interactive experiences, that combined with our ability to listen to customer needs, making it a memorable and positive experience for our customers,” says Rob Verbruggen, director communications.

“We look forward to sharing our commitment to sustainability, service and superior performance in Brussels this autumn.”