Self-adhesive label for hexagonal bottles
The recent addition of a distinctive hexagonal-shaped bottle to the Tesco soft drinks aisles is the result of “hard graft” according” to Coldpress Foods’s managing director Andrew Gibb.
“Our key suppliers have rallied to the cause to ensure our unique pack stands out in a competitive market place – none more so than Systems Labelling.”
The label design and print is seen as a key element of developing the Coldpress brand. Short deadlines and tight labelling specifications due to the unusual bottle shape meant efficient and detailed label supply would be key to meeting retail expectations. A 50 micron polypropylene self-adhesive label printed in five colours plus an overlaminate provided the best results during product trials.
“This project proved tricky at the outset given the hexagonal packaging which makes label application a potentially slower and hazardous process,” explains Paul Byard of Systems Labelling. “However after running various film and adhesive trials we were able to develop a label fit for purpose.”
The clear PP film is overlaminated with an adhesive which has been developed for clarity.
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