Label manufacturer, Royston Labels, has recently developed labels for the launch of a new organic anti-ageing face oil from SAIRA Skin, a brand established in June by TV personality, ex-The Apprentice candidate and entrepreneur, Saira Khan. The face oil, recently promoted on the television shopping channel, QVC, is from the brand’s Fruits of Kashmir range.
Royston Labels looked to produce a stylish premium label that promoted the nature of the product itself, which is 98.4 per cent organic. To match an established brand style, Royston trialled various substrates and print options, before opting for a synthetic substrate to promote a frosted white appearance, incorporating high raised dense black print on opaque postal green. The company also used a gloss laminate to cover due to the high level of resistance required for an oil-based product.
Phil Bradnam, Royton Labels’s technical manager, said: “We had to match the carton which had been printed on brilliant white card, and our label would be printed on a transparent substrate with the difficulty of the product colour showing through the label, effecting the print. Our in-house ink technical department work hard on this before going to press, saving the client and us much valuable time on the day of production.
“We enjoy the challenges that working with leading consumer brands present. Our work with SAIRA Skin is indicative of the way we can help provide product differentiation, by creating an innovative package identity that will stand out and deliver.”
Commenting on the new labels, SAIRA Skin’s creative director, Sue BIrd, said: “The team at Royston Labels were determined to achieve the best possible result for us and they did precisely that. We are thrilled with the finished labels and look forward to working with them again when we expand the range.”
With over 30 years packaging industry experience, Royston Labels operates within the personal care, drinks and pharmaceutical industries.