Pulse Roll Label Products’ Ukrainian partners host PureTone conference

A PureTone demonstration at the event
A PureTone demonstration at the event

Sofi Company and Prime-Pack, Ukrainian partners of narrow web ink specialist Pulse Roll Label Products, hosted a successful conference on April 26, 2016 to promote the UV flexo PureTone ink system to label printers in the region.

The conference, held at the Cosmopolite Congress Hall in Kiev, featured presentations highlighting the benefits and value of the PureTone concept, with live ink mixing and colour matching demonstrations using the company’s high strength PureTone mixing bases. The event was attended by around 60 representatives from the Ukrainian, Belarusian and Moldavian label printing markets.

Gary Seward, managing director of Pulse Roll Label Products, said: “Our partners Sofi Company and Prime-Pack did an excellent job of organising and hosting a highly successful conference to promote PureTone to the regional self-adhesive label market. The live ink mixing and colour matching was reminiscent of our live demos at Labelexpo last year and provided label printers with an opportunity to see first-hand the benefits that PureTone can deliver in terms of a total colour management solution.”

Oleg Maletych, director, Sofi Company and Prime-Pack, added: “We believe that, in partnership with Pulse Roll Label Products, we can together create a brighter future for narrow web label printers.”

PureTone demonstration at the event
A PureTone demonstration at the event

PureTone was developed and formulated by Pulse Roll in-house by the its R&D experts in response to growing market trends driven primarily by the needs of brand owners for greater colour control, consistency and repeatability.

The PureTone ink range includes a UV flexo ISO process set, in addition to a high strength, mono-pigmented mixing base system whereby the single pigment formulation makes it easier to colour match due to the reduced total number of pigments used in the mixed ink. This enables optimised colour strength and cleaner colours to be achieved and also reduces the potential for metamerisation. The high strength formulation allows for lower film weights of ink resulting in reduced inventory and lower ink volume consumption for narrow web printers and provides greater flexibility for printing half-tones and full-tones using just one printing plate.

Working with the leading suppliers of colour measurement solutions and pre-press proofing equipment, colour standardisation is achieved through use of X-Rite’s InkFormulation Software (IFS) and an X-Rite eXact Spectrophotometer in conjunction with the PureTone mixing bases. Pre-press proofing using RK PrintCoat Instruments’ Flexiproof 100/UV also accurately simulates UV printing reducing unnecessary downtime, increasing production efficiencies and resulting in less waste.