Printing on metallics to dramatic effect
Virginia-based Stafford Printing depends on the Process Metallic Color System from Color-Logic to produce striking direct mail pieces and additional material for customers near Washington, DC:
“Color-Logic together with the white ink capability of our HP Indigo press enables us to print on metallic substrate and allow the metallic look to shine through where we want it,” explains owner Howard Owen.
“The effect is very dramatic because the white ink and metallic effect provides excellent color and none of the copier sheen that customers hate. We can use the process both on our HP Indigo and our conventional offset press.”
“The success of Stafford Printing demonstrates that the Color-Logic technology not only allows printers to differentiate themselves and their customers from their competition but enables them to generate new revenue with both current and new customers,” comments Color-Logic director of sales and marketing Mark Geeves. “Commercial advertisers and brand managers are rapidly adopting the Color Logic process to make their printed material stand out on their digital presses as well as on traditional machines.”
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