Under the theme “Pioneering Change”, innovations, sustainability and intelligent solutions will be at the top of the list for Avery Dennison at Labelexpo Europe 2017 (Brussels, 25-28 September), as 15 new products will be launched that deliver enhanced shelf appeal, higher performance, increased sustainability, intelligent solutions, and increasingly transparent compliance and services. These innovations will be brought to life in an interactive section of the booth with five special zones (5A31).

Change Perceptions:  Say ‘luxury’ in more ways than ever.

Change your Horizons:  New opportunities. Complete Portfolios.


Change your Experience:  Save time. Gain an edge.

Change the Future:  Choose sustainable options that don’t cost the earth.

Change the Game: Redefine experience with smart-label technology.

“As our industry’s most important show, Labelexpo Europe provides a vital opportunity for us to learn and share. We gain massive insights by listening to our customers that attend, and we have a golden moment to demonstrate what we do, how we do it, and the things that will change for the better, especially in the coming year,” says Georg Mueller-Hof, vice president marketing. “This year we will focus particularly on how we will meet customer demands for more environmentally sustainable products and processes, as well as demonstrating innovations that create incredible brand shelf appeal.”

“Labelexpo continues to be the most important industry platform, and we do our utmost to provide innovative solutions and interactive experiences that, combined with our serious listening to customer needs, make it a memorable and positive experience for our customers,” says Rob Verbruggen, director communications. “We look forward to sharing our commitment to sustainability, service and superior performance in Brussels this autumn.”

Among the new products Avery Dennison will be demonstrating is a Recycled Paper facestock certified by FSC, the “Sensorial Collection” of textured label materials, and Clear Hotmelt adhesive for chilled food packaging.


FSC Recycled Facestock, ClearIntent and Compostable Adhesives

Avery Dennison is making excellent progress toward the ambitious 2025 sustainability goals it announced at Labelexpo Europe in 2015. At Labelexpo 2017 the company will provide a detailed update — “Sustainability Report 2015-2017” — on its performance against these goals, while also introducing new Recycled Paper Facestock, and showcasing its ClearIntent™ portfolio and compostable adhesives.

At Labelexpo 2017 Avery Dennison is introducing its Forest Stewardship Council-certified Recycled Paper Facestock range.  FSC Recycled facestock comes from a unique blend of post-consumer waste and modern paper manufacturing processes. Manufactured without chlorine bleaching, the facestock has similar whiteness and brightness compared to its conventional alternatives, converts as quickly, and enables label converters to help customers meet sustainability targets while still delivering exceptional print results, and without adding costs following the pricing at parity.

The company at Labelexpo also will showcase its recently launched ClearIntent™ portfolio, aimed to support converters and brand owners in their quest to meet sustainable packaging goals.
Avery Dennison has been creating more and more materials designed to empower sustainable choices, and it makes perfect sense to assemble all of them under one umbrella. Label converters can now offer materials with confidence to their customers, knowing that anything within the ClearIntent range provides the sustainability credentials they seek. The available materials cover a wide range of applications, so ClearIntent gives converters more ways to say ‘yes’ to sustainability.

Also at Labelexpo, Avery Dennison will be highlighting its compostable adhesives as part of its sustainable range of labeling materials which, in combination with biodegradable ink, allow all the packaging to be composted – nature’s way of recycling. This range of materials means that label converters can finally help brand owners meet the recycling challenge in full by creating packaging that allows dramatic reductions in waste going to landfill or incineration, ending landfill taxes and boosting brand credentials.


Sensorial Collection

The Avery Dennison Sensorial Collection gives designers a broad toolset to create soft, textured or patterned papers that can give a premium, vintage or artisanal feel. These diverse label surfaces can give consumers subtle messages about a bottle’s contents while contributing to an outstanding visual impact.


Clear Hotmelt Adhesive

A hotmelt adhesive without the yellowing, Avery Dennison’s new clear hotmelt adhesive offers a straightforward and competitive solution that allows for more design freedom in the chilled food section. It also delivers a lower total applied cost as it does not require a barrier-film facestock.