The 2016 Pentawards winners will be showcased at Packaging Innovations 2017, taking place next week on Wednesday and Thursday, at Birmingham’s NEC.
The Pentawards, which celebrated a 10th anniversary last year, is the leading and most prestigious worldwide competition, devoted exclusively to packaging design in all of its forms. The 2016 awards, which were held in Shanghai, received 1,843 entries, from five continents and 54 countries.
The Pentawards Display is a new initiative for 2017; it will feature the 2016 Diamond, Platinum and Gold Pentaward winners, across five main categories – body, beverage, food, luxury and other markets. The display offers visitors the opportunity to gain a global perspective of the best and most creative achievements in packaging design from last year.
Each edition of the awards sees packaging designs from around the world being judged by an international panel of 12 highly respected individuals, made up of designers, design directors and marketing chiefs from major global brands.
Sony, Dominos, Imayotsukasa Sake Brewery, Argos, Man Cave Meats, Mousegraphics, The Partners, Chivas Regal, Mengniu, Holika Holika and Marc Jacobs are just some of the major names that will be in the Pentawards Display area. There will also be an ‘at show’ competition, with the winner collecting ‘The Package Design Book 4’, published by Taschen, which features all of the 2015 and 2016 Pentaward winning designs.
Shona Thomson, marketing manager of Easyfairs’ UK Packaging Portfolio, which organises Packaging Innovations, said: “We are thrilled to have the Pentawards Display as part of our live showfloor programme. This is a major coup for the show, underscoring our show’s credentials as the place to see the best packaging design and innovation from right across the globe.”