Parkside delivers ultra HD flexo print quality with Bellissima DMS

Speciality packaging solutions provider, Parkside, is now achieving ultra high definition print quality due to new screening technology developed by Hamillroad Software, specialists in prepress solutions for the printing industry.

As a strategic development partner, Parkside has been involved in the refinement and evolution of Bellissima Digitally Modulated Screening (DMS), now in use on its wide web flexibles press.

The screening technology in combination with robust workflows and press side control has enabled Parkside to achieve ultra high definition print quality that has, until now, been previously unachievable.

Paul Horton, graphic services manager, Parkside, said: “Parkside is an established printer within the packaging industry and whilst the APEX innovation team is driving a raft of innovative pack designs, whether it be a home compostable pack or the introduction of a laser opening to improve the consumer experience, the quality of print achieved must complement these developments. ‘AFLEX’ print, which is powered by Hamillroad’s Bellissima DM screening, will allow us to further improve the quality and stability of our print. We are now pushing the boundaries in terms of what is currently possible in flexo.”

Parkside is one of Hamillroad’s two UK printer development partners. The award-winning DM screening technology adjusts every pixel it produces. Colour dots are created in a controlled manner to ensure detail is placed exactly where it is needed. The system modulates each pixel to ensure dot gain and other problems are eliminated resulting in a sharper, cleaner and smoother print finish.

Andy Cave, CEO of Hamillroad, said: “Based on years of research and experience, our patent protected DM screening technology represents a fundamental change in the expectation a flexo printer should have about the quality of print that is achievable. No longer are printers restricted by historic flexo plate and press problems, but are free to do what they do best — print ‘beautiful’ products.”