NPES, the association for suppliers of printing, publishing and converting technologies, has launched a rebranding initiative for the organisation. It is designed to reflect the focus of its bold new 2017-2020 Strategic Business Plan: to align and grow the global printing and imaging industry.
NPES has partnered with Marriner Marketing Communications (MMC) to collaborate on the rebranding process. Guided by Marriner’s ‘Clarity Capture’ process, advance research will tap into a sample of current and prospective association members, printers, industry consultants, and other value chain stakeholders to obtain a variety of insights and perspectives. Subsequent steps in the process include a full-day ‘Brand Conclave’ working session where key themes obtained from the research will be mined, tested, and incorporated into the final imagery.
“Rebranding the association is an essential step forward that will more clearly express the direction and scope of our ambitious three-year business plan,” said NPES president, Thayer Long. “It will put a face to the plan that was designed not only for our association, but most importantly, for our industry,” continued Long.
Rob Levine, partner, vice president of account strategy at Marriner, added, “We salute NPES and their commitment to developing a deeper understanding of their audience. Target insights are key to helping organisations articulate their purpose and drive stronger emotional connections.”
The NPES 2017-2020 Strategic Plan that launched in January 2017 centers around two priority focus areas:
1) To convene, lead, and drive the global printing and imaging value chain toward operational excellence.
2) To position and engage the global printing and imaging industry for growth throughout the value chain.
An overview of the association’s new three-year plan is featured in print and online (tinyurl.com/yb3drwpg) in the May/June 2017 edition of NPES News.