New USA director of sales at Xaar

Don Whaley joins Xaar as director of sales for North and Latin America
Don Whaley joins Xaar as director of sales for North and Latin America

In a significant strengthening of its presence in the North American and Latin American markets, Xaar, one of the world’s leading inkjet technology specialists, has appointed Don Whaley as director of sales, Xaar Americas.

In addition, the company has also opened a new sales and support office in Texas.

Don Whaley joins Xaar from Piksel, a provider of SaaS-based video platforms. He has also held a variety of senior sales management, business development and marketing positions with The Wind Group and Kodak.

The new sales and customer support office is housed in purpose-designed premises in Grand Prairie, Texas, close to Dallas/Fort Worth International Airport. The facility provides training and demonstration suites and engineering support for Xaar customers in the USA, Canada and Latin America.

“This is a great time to join Xaar,” said Whaley. “There are big opportunities to extend the penetration of the company’s market-leading inkjet technologies in the graphics, packaging and industrial imaging markets throughout the region.

“It’s my role to realise the potential, and I’m hugely excited at the prospect. The resources of the new Texas office are a big advantage and we expect the training and demonstration facilities to be busy with customers and prospects.”

Richard Barham, Xaar’s chief customer officer, added: “We’re delighted to secure Don Whaley to spearhead our drive into the American markets. He has a superb track record of driving growth with global technology companies, and his packaging and graphics industry knowledge, experience and enthusiasm will be a huge asset for us in these important markets.”