With a new logo, new payoff, new coordinated image and a new web site for a modern, authoritative and international approach, Italian packaging equipment manufacturer, Lic Packaging, has redesigned its image.
The communication strategy starts from the restyling of the corporate logo that, without breaking up with the past, places itself into the company history donating a new sense of dynamism, reliability and innovation.
The new payoff ‘Creating innovation, manufacturing solutions’ has been deliberately written in English in order to underline the international corporate soul and that will communicate the company’s added values, that is to say, the ability of creating innovation and producing solutions, with simplicity and effectiveness.
Everything is fulfilled with the launch of Lic’s new website: www.licpackaging.com. This has been published in four languages (Italian, English, German and French) with a new graphic design, new pictures, a new and user friendly web surfing structure, also visible from all mobile devices, such as smart phones and tablets, and with the possibility of downloading or looking up all new product presentations and the latest company news.
Lic Packaging wants to confirm its leadership on the Italian market and at the same time expand into European markets, exploiting a communication and marketing strategy focused on the ‘Made in Italy’ high quality and creative standards and on the most innovative products, such as: HT Board, QET, RSC (Regular Slotted Cases), floor and counter display, promotional and POP material, digital signage and transportation packaging.
“We want to be the benchmark of excellence in Italy and of the ‘Made in Italy’ in Europe,” the company said. “A company that through constant innovation and efficiency grows to become market leader in designing, developing and manufacturing packaging and display solutions for transportation, sales and exposition.”