High street retailer Marks & Spencer (M&S) has recently launched a Percy Pig-styled sweetie jar. Currently on sale in M&S shops, the bespoke 1kg jar has been designed and produced by glass packaging company, Croxsons.
The popular range of soft gums sweets has been an integral part of M&S for more than 25 years. Usually sold in individual packets, the launch of a collectable glass jar of Percy Pig sweets has been well received by customers.
Having a long-standing relationship with M&S, both directly and through its supply chain, Croxsons was asked to supply the glass packaging for the launch, together with an on-brand closure. Taking a product from its standard range, Croxsons improved the design to create a bespoke jar, which included a rounded flat front with a moulded outline of Percy Pig himself. The screw top closure was custom made for the jar, finished in the Percy Pig pink brand style.
In producing the jars, Croxsons had to balance careful supply & demand projections. As the jar could only be produced from a single ‘gob’ of molten glass due to its weight and shape, it required multiple productions, so careful planning was required to ensure other projections were also met.
M&S senior packaging technologist – ambient food & food hardware, Laura Fernandez, said: “Percy is the nation’s favourite pig, so great care goes into creating all Percy Pig products. This collectable, giftable jar was designed to be one of the heroes of our Christmas range, so the product needed to be spot on. Croxsons responded to the brief and delivered a bespoke jar and closure that met our brief perfectly. Having recently visited one of our flagship stores, I can confirm that the jars look amazing on the shelves and our customers just love it!”
Croxson’s Tim Croxson added: “In supplying glass packaging solutions, we work with many fabulous brands, but there is something special about working with an icon of the UK high-street, but also for Percy Pig sweets in being such a recognisable part of most children’s up-bringing. Clearly, we were delighted to have been involved in this project.”