Video story: Mondi Consumer Goods Packaging to showcase GravureTECH at Packaging Innovations

At Packaging Innovations, at the Birmingham NEC in March, Mondi Consumer Goods Packaging will be showcasing GravureTECH – an exciting new approach to the original high-definition printing process.

Mondi Deeside sales director, Julie Eller, said: “We have the UK’s most modern and efficient gravure presses, which enables us to offer smaller runs and shorter lead-times through faster job turnaround and change-overs, delivering lower cost to our customers.

“Over many years, the gravure printing process has fallen out of favour with many brand owners as it was associated only with long print runs, long lead times and high costs. But at Mondi Deeside, GravureTECH embraces the challenge of supplying brands with the best quality consistent print at low cost and can match the flexo turnaround time on new designs. This is due to the faster change-over times on modern presses but also our integrated supply chain and pre-press.

“Our advanced pre-press origination department enhances the creative process, working with designers to precisely match their requirements while amortising costs to offer cylinder engraving at flexographic prices. Add to that the fact that we engrave cylinders locally and can offer superior print and patterned lacquers, plus superior coatings for sealing, such as cold-seal – as gravure can put down heavier weights – then GravureTECH becomes the obvious choice for high quality flexible packaging.

“GravureTECH combines the high-definition print benefits of pin-sharp accuracy, precise colour matching and photographic representation, with time and money saving. With GravureTECH, brand owners can maintain their quality values while improving stockholding and keeping costs down.

“But all that is only the start. At Mondi Deeside, GravureTECH works with our other product ranges, including PouchTECH and CookTECH to deliver functional and high-performance products using a wide variety of substrates and finishes.

“At the Packaging Innovations show visitors will be able to see the many advantages of GravureTECH and understand why we say: ‘Value your brand? Value gravure’.”

Visitors to stand C28 at the Packaging Innovations show will also be able to see Mondi Consumer Goods Packaging’s extensive CookTECH range, plus an exciting new development for its PouchTECH range.

See GravureTECH in action: YouTube “MONDI GravureTECH”