IST METZ has rejuvenated its presence online with a new website, which went live at the usual address www.ist-uv.com last week (September 21).
At first glance, the new website is characterised by new, large pictures, more colour overall and a clearer structure. Closer inspection also reveals a modern, fresh and clear site; the primary objectives in redesigning the IST METZ website, available in five languages as before, were user-friendliness and customer focus.
The layout was adapted to suit the new corporate design, integrating the new company slogan ‘energy in light’. The structure of the content has been revised. All the information about the company and about the products and services of the UV systems manufacturer are now accessible with just a few clicks. The relationship of text to image has likewise been optimised in line with current design standards. In accordance with the company’s long-standing tradition, the people depicted are also actual employees of IST METZ.
The clear menu is accessible at the top of the page at all times, making navigation very simple. Every sub-page names a direct contact in a prominent position, making it as easy as possible for customers and other interested parties to make contact. What is more: regardless of whether the site is called up via computer, smartphone or tablet, it appears in a form optimised for each device with an easily legible font size.
In the newly-created Newsroom, visitors to the website can conveniently access all the latest information about the company, about the customer magazine SPECIALIST, about the products developed and printed by IST METZ, and about events – all on one page. An extensive archive of images and information material for download completes the offering.