Metsä Board’s Elevated Drink Box design to be launched at drupa

Drupa Metsa Board Elevated Drink BoxMetsä Board, part of Metsä Group, will demonstrate its new ‘bag in box’ concept for the first time at drupa 2016. The ‘Elevated Drink Box’ (EDB), designed and patented by Metsä Board, is an easy and convenient way for consumers to enjoy beverages. The box was produced by combining the expertise of Metsä Board, BOBST, Kodak, Marbach, Henkel, and Knauer.

Cyril Drouet, the company’s design and innovation director, explained: “Our aim was to completely re-think the concept and design user-friendly packaging with real benefits for the consumer and the brand. Thanks to our elevated base design, the box doesn’t have to be placed on the edge of a table anymore, which gives the consumer the freedom to use this packaging anywhere.”

The box does not take up additional shelf space in-store as the elevated base is inside the packaging, ready for assembly by the consumer before use. When empty, the plastic bag is easily removed from the box, helping with material separation for recycling.

The fresh forest fibre paperboards used in the packaging are manufactured by Metsä Board. The outer liner is Kemiart Lite+, which is a double-coated white-top kraftliner for flexo post-print and digital printing applications. The fluting and inner liner are made of Modo Northern Light, a fully bleached liner suitable for offset, flexo and inkjet digital printing.

At drupa 2016, Metsä Board’s Koen Verplancke, technical development director, will make a presentation, ‘Convenience combined with digital printing – Elevated Drink Box (EDB)’ on June 4 and 6 as part of the Touchpoint Packaging sessions in Hall 12 B53. During the exhibition the Elevated Drink Box can also be seen and tested at other exhibitor stands: Metsä Board hall 12 C43; Bobst hall 10 A60; Henkel hall 14 B04; Kodak hall 05 F09; Marbach hall 10 D50.