PCD – Packaging of Perfume Cosmetics and Design – Paris, 31 January – 1 February Stand number K20
At PCD 2018 Paris, Metsä Board will present its product portfolio of premium fresh fibre paperboards and latest developments in its packaging design innovations under the ‘PackageLab’ concept.
Metsä Board will introduce its SkinCare 2.0 cosmetic gift box design which was recently named ‘Champion of Packaging Printing, Paper Packaging’, at the 29th Hong Kong Print Awards. Created by Metsä Board’s packaging design team, the new SkinCare 2.0 gift box demonstrates a more environmentally friendly packaging design through the use of lighter weight paperboard materials and the elimination of the plastic wrap. In addition, each box design offers a unique opening and reclosing experience combined with maximum runnability performance on automated packaging lines.
Under the ‘PackageLab’ concept Metsä Board will provide inspiration and ideas to demonstrate the innovative use of materials and design. Also, at PCD Paris visitors will be able to experience how the latest Augmented Reality (AR) technology contained within the Arilyn-app helps transform the physical world into a virtual experience. By scanning the Arilyn icon the app will reveal related content in an inspirational format.
Visitors will also be able to find out more about the Better with Less – Design Challenge. This international packaging design competition, organised by Metsä Board, aims to find new packaging solutions for some of the world’s most frequently used and fastest growing types of consumer packages.
At PCD’s Innovation and Technology theatre on 31 January at 3pm, Cyril Drouet, Design & Innovation Director Metsä Board, will present; ‘Innovative Skincare 2.0 box design with eco-conception and sustainable production.’