Metsä Board celebrates winners in 2017 European Carton Excellence Awards

The winners of three categories (Food & Beverages, Healthcare & Pharmaceuticals and the Public Award) at the 2017 European Carton Excellence Awards have used Metsä Board’s paperboards. The Award Gala was held on September 21, Salzburg, Austria.

“We would like to extend our congratulations to everyone who participated in the vision, design and production of the winning cartons,” said Mika Paljakka, VP sales EMEA, Metsä Board.

“We are delighted that our products have been an integral part of the winning packages. This demonstrates the important part that the packaging plays in creating maximum shelf-impact, and how it can help differentiate a brand from the competition. Sustainability should also be an integral part of the packaging design so that the packaging is not only made of sustainable materials, but is also lightweight, right-sized, functional and easy to recycle,” added Paljakka.

The judges looked for excellence in design, convenience, brand communication and the role paperboard plays as an innovative packaging material. In total, Metsä Board paperboard featured in eight of the finalist packages.

The winning cartons that used Metsä Board products included:

Food & Beverages: JDE Z1 Packaging

Carton producer: STI Group

Brand owner: JDE – Jacobs Douwe Egberts

Paperboard: MetsäBoard Classic FBB

Healthcare & Pharmaceuticals and Public Award: Ventofor-Combi Pack

Carton producer: Lithosan Basim Yayim Ambalaj Sanayl ve Tic.

Brand owner: Bilim llac San. ve Tic.

Paperboard: MetsäBoard Pro FBB Bright