Launch of two new on-the-go packages
Tetra Pak has extended its leadership in the fast growing on-the-go beverage market with two new portion size packages, the Tetra Prisma Aseptic 200 and 250 Edge with DreamCap 26.
Building on the success of the stylish Tetra Prisma Aseptic 330 ml with DreamCap, the new packages offer consumers smaller size options with the same re-sealable one-step closure for an optimised drinking experience.
More than 40 per cent of global consumers are snacking whilst on-the-go at least once a week, with fortified milk, drinking yogurt and energy drinks among their favourite choices. Yet for some, a portion size of 330 ml or more may simply make them feel too full. This means huge market potential for portion packages under 250 ml, worldwide demand for which is anticipated to grow to 72 billion litres by 2019, up 10 per cent from current volumes, according to Tetra Pak studies.
“Our customers need packaging solutions that can help them capture opportunities and maximise growth. Bringing two new packages to join the highly successful Tetra Prisma Aseptic 330 ml DreamCap is our latest answer to help them exploit the huge potential of the on-the-go market. We are very pleased to have already seen success with the early adopter customers,” Charles Brand, executive vice president product management and commercial operations at Tetra Pak said.
Ken Haubein, president of Jasper Products said, “We are a co-packing solution provider for many brands. In recent years, we have seen a growing interest among our customers for Tetra Prisma Aseptic DreamCap portion packages, and having more size options offers them even greater opportunities to differentiate within the highly competitive flavoured milk and beverage market in the U.S.”
The Tetra Prisma Aseptic 200 and 250 Edge with DreamCap 26 aim to mirror the success of the multi-award-winning Tetra Prisma Aseptic 330 ml DreamCap which, since its launch, has become the portion pack of choice for more than 100 customers and more than 340 brands.