Label Products invests in Xeikon 3300 at drupa

Label Products CEOs with Xeikon's Wim Maes (right)
Label Products CEOs with Xeikon’s Wim Maes (right)

At the Xeikon booth at drupa on Sunday, Label Products CEOs Marc and Pieter Dhondt made a toast on their investment in the Xeikon 3300. The new digital label press enhances the production workflow of Label Products and extends the company’s possibilities.

In the past few years, Label Products grew out to be one of the most important players in its market segment within the Benelux. With a staff of 40 dedicated professionals, a very wide range of products and the possibility to order small volumes, the Waregem, Belgium-based label printer profited from the ever-increasing demand. The investment in the Xeikon 3300 gives Label Products the possibility to extend its position in the market even further.

In the years to come, Label Products will focus on new products for which, up until now, there were hardly any production methods available. Today, the Xeikon 3300 makes efficient production of these high quality products available.

Marc Dhondt emphasised that the choice for this digital press was based entirely upon the fact that it is the best solution for the current production environment. The efficient approach of creating Pantone-like colours of the Xeikon 3300 was an important consideration during the decision-making.

Promotional applications

Drupa Xeikon Label Products 2Label Products intends to use the Xeikon 3300 for printing on transparent materials for beverage and food packaging. The coverage of the white Xeikon toner in a single pass is a strong added value. The products of the Xeikon 3300 are in compliance with the regulations of the FDA for the food industry. It uses eco-friendly toners and there is no emission of volatile organic compounds.

Even the production of a very small series of warning labels is profitable, thanks to the digital possibilities of the label printer. The output of the Xeikon 3300 is colourfast and resistant to sunlight, which makes it extremely suitable for outdoor applications.

The Xeikon 3300 is a roll-to-roll machine, which makes it possible to output large banners, thereby adding sign products to the portfolio of Label Products and the existing portfolio of its large format subsidiary, Ye Print.

For Label Products, the implementation of the Xeikon 3300 means a definite farewell to its letterpress production capacities, which was an outdated alternative for some offset and flexo products. The digital label printer closes the gap between high volumes and large series of small volumes.

Pieter Dhondt said: “The acquisition of the Xeikon 3300 was the logical next step to take the weight off our offset presses and gives us the opportunity to offer new products.”