Keenpac, the Leicester-based luxury packaging supplier, is using Luxury Packaging 2016 at London’s Olympia, taking place this week, to reveal the results of a full brand makeover. The refresh not only presents a complete rethink of how the Keenpac brand looks, but also how it delivers, speaks and operates.
The makeover is centred on a striking logo design that utilises the existing marque – the ‘Keenpac triangle’ – and includes an on-brand strapline ‘create, source & deliver’.
The impetus behind the refresh, Keenpac’s head of creative, Darren Seymour, said: “The existing brand identity was around five years old and it was time to update. Ultimately, as market leaders, we wanted to make sure that our brand is viewed as being design led, modern and accessible and one that our customers would want to be associated with.
“We need our brand to explain what we do, hence the inclusion of ‘create, source & deliver’. We also wanted to give reason for our brand marque, the triangle. Keenpac create three dimensional experiences, so using the tri-mark as our brand icon is the perfect vehicle to communicate the richness and depth of the things we make.”
Covering a wide variety of sectors, including fashion, cosmetics and beauty, watches and jewellery, specialist retail, charity and on-line retail, Keenpac works closely with their customers to deliver high quality, bespoke luxury retail packaging, managing the process completely right through to delivery at store.
Part of Bunzl – a FTSE 100 plc focused and successful international distribution and outsourcing group with operations across the Americas, Europe and Australasia – Keenpac’s cutting-edge solutions have helped some of the world’s biggest and best known brands connect with their consumers.
Keenpac is exhibiting on stand G64 today at Luxury Packaging 2016.