It’s a Wrap – Antalis announces new packaging partnership

In continuing to consolidate its packaging portfolio, Antalis Packaging has struck up a new partnership with award winning custom-printed greaseproof paper company, It’s A Wrap.

Leading the way in greaseproof paper, It’s a Wrap enables retailers to pack or present their product with a custom-printed greaseproof paper designed to their exact specification. Customers are able to choose from any size up to the maximum of 500 x 335mm, either 38gsm white or 40gsm brown natural paper, and an unlimited colour print palette – so that, whether it’s shoes or soft furnishings, their brands are showcased at every opportunity.

Asides from huge design scope, the inherent greaseproof, acid-free properties of the paper also means products are protected from dirt, moisture and grease, while delicate items are maintained without the risk of decolourisation or tarnishing. As well as being environmentally friendly and biodegradable, the versatile paper can be used for wrapping, interleaving, shielding and void-fill.

As an added benefit, those needing a helping hand can take advantage of Antalis Packaging’s support service whereby the company’s team of experts will provide advice and help to ensure they get the best packaging solution for their brand needs.

Scott Tuckey, product manager for Antalis Packaging, commented: “The market opportunity presented by custom-printed greaseproof is huge. Not only does it provide an economical and environmentally-friendly approach to packaging, but it is an easy way for retailers to keep their brand profile front of mind at all times.

“It is therefore fantastic to have It’s a Wrap, one of the UK leaders in this sector, on board. Already, the interest and excitement we’ve seen for this incredibly versatile range has been remarkable and we look forward to playing our part in taking it to market.”