IST METZ wins two Print Stars
The innovative packaging that IST METZ presented in June at its in-house trade fair UV DAYS in Nuertingen won two awards at Print Stars 2013.
The packaging is decorated with high class varnish effects that have been achieved via sheet-fed offset and inkjet printing. An inline embossing additionallly creates the special haptic. The printed product is complemented by an app with which you can see a 3D animation on a smartphone or tablet PC that shows how to transform the packaging into an ambient light.
Developed by the marketing department of IST METZ, the packaging was printed in-house printing press.
At Print Stars 2013, the most renowned award in the German printing industry, the packaging has been nominated in two categories and won both: on the one hand the special award for Print Gimmick of the Year, on the other hand the Silver Award in the category Cross-media linkage print/online.
With the UV DAYS packaging, we not only wanted to show the possibilities UV technology offers but also an overall concept of print and online elements,” comments managing director Dirk Jägers. “Both awards are a wonderful feedback for us from the printing industry. Prizes have been awarded in 25 categories in total. More than 900 brand owners, print shops, agencies, photographic studios, publishers, pre-press and print finishing companies took part in the competition. A jury of 22 experts from the printing industry chose the winners.
Watch a video about the functionality of the UV DAYS packaging on our YouTube Channel at www.youtube.com/watch?v=BDQPX-V24F8.