IRN-BRU maker announces new 100% recycled wrap
AG Barr – maker of the iconic IRN-BRU – is accelerating its journey towards carbon neutrality and has announced that all of its soft drinks consumer multipacks will be wrapped in 100% recycled shrink wrap by the end of 2021.
This move alone will save 400 tonnes of virgin plastic a year; equivalent to the weight of about 250 cars.
IRN-BRU is the first AG Barr brand to make the switch to 100% recycled wrap across its can multipacks, with the new sustainable pack set to hit shelves across the country from May.
All of AG Barr’s soft drinks packaging is already 100% recyclable and the brand believes IRN-BRU fans will welcome the move to 100% recycled wrap.
The target to have all of its soft drinks wrapped in recycled printed film by the end of 2021 will mean changes to other much-loved brands, including Barr Flavours and Rubicon.
AG Barr chief executive Roger White said: “We’re always looking for ways to make our products more sustainable and we’re delighted to introduce this new 100% recycled film which has half the carbon footprint of its virgin plastic equivalent. This is just one step towards our longer-term carbon neutral ambition, ensuring we play our part in reducing the effects of climate change on our planet.”
The company has detailed its responsibility commitments here: www.agbarr.co.uk/responsibility/