Research is a core part of the work that needs to take place before beginning to visually design a label; a key concept highlighted in this guide. Split into two distinct sections, Fast Labels explains how to conduct research into customer bases and competitor companies.
The infographic urges businesses to create customer profiles in order to better understand a market and how to target it. With the right information in place, businesses can be placed in a position to understand what will best catch a customer’s eye: whether it is the freshness of produce used, or a description of the unique flavouring of a product, for example. A customer profile will not only indicate what information is important – and therefore should be displayed prominently to attract customers – but also the effectiveness of the colour and typography being used.
Labels need to stand out on a crowded shelf, especially if it is stocked in a busy supermarket or department store. Assessing what the competition is doing is an important step. However, ensuring that a label appeals to a target audience and yet is original is a difficult balance. With research completed, a business will be in a better position to understand what its target customers want and at the same time, how to get noticed.
Once the research phase is complete there are still many steps to follow. However, all the work is worth the effort. Custom label solutions result in businesses ensuring that every aspect of a product fits its brand ethos and reflects its audience. Considering that an estimated 70 per cent of shoppers purchase in store, due to being faced with products, this is an important step in enabling a product to catch customers’ eyes.