Iggesund is adding services in Asia

“We are continuously evolving together with our customers’ needs,” explained Ivan Chong, business area director G&P, Asia Pacific. “We have therefore set up a sheeting and warehousing capability in Taiwan, which will be operational by the end of this month.

“This channel will strive to enhance Invercote’s availability in the Asian market and will help Iggesund and our customers to gain new business.”

Iggesund is not just establishing a distribution channel in Asia; the company will also keep Invercote in stock and offer local sheeting from a service point in Taiwan in order to minimise lead times.

“Unlike basically all SBB paperboard made in Asia, Invercote has a multi-layer construction, which means it does not crack along the creases,” added Arvid Sundblad, vice president sales and marketing, in charge of global sales.

“This is a huge advantage, supported, of course, by Invercote’s strong environmental and economic sustainability properties.”

Iggesund’s enhanced service in Asia is part of its efforts to become more global by strengthening its delivery service outside Europe. It is also recruiting staff to reinforce its sales efforts. The company has also launched a broader service concept to inform its customers of the many resources and support functions available to them.

“Care by Iggesund” includes the quick and easy ordering of samples and inspirational material, the provision of product safety information and certificates, and access to the analytical services of Iggesund’s accredited Laboratory of Sensory and Chemical Analyses.

Iggesund’s service offering also includes everything associated with the company’s products, Invercote and Incada: from technical support in local markets to Iggesund’s own paperboard expertise in the form of various reference works.