Iggesund Paperboard is expanding distribution in the US, making its flagship product Invercote available coast to coast.
Iggesund has established an inventory position and sheeting capabilities in Pomona, California, with the objective of making Invercote readily available for quick turn market demand. The primary goal is to be able to serve the commercial print and packaging cluster in California and beyond.
“We’ve been in the US for more than thirty years, but our distribution footprint has been concentrated on the east coast,” explained Rickard Österlindh, president Iggesund Americas. “Now is the time to increase our presence on the west coast, where we know there is a density of brand owners who will appreciate the quality level we offer with Invercote.”
Iggesund will focus its sales and marketing efforts on premium packaging and graphical print applications, building on the foundation of offset and digital print business recently established through a network of merchant distributors.
“Invercote’s unique attributes truly distinguish it from other products in the marketplace, and as such Iggesund will seek to identify applications where those properties add value. That’s why we’re also reinforcing our US sales organisation by recruiting people who can help increase sales both in areas where we had no previous presence and those where we already have a position.
“Invercote is a niche product in the US. Unlike domestically produced paper and paperboard grades, Invercote’s is manufactured using a multi-layer construction, which means that it will not crack on the fold; neither with nor against the grain. This is an incredibly powerful selling point, which is further strengthened by a second-to-none environmental sustainability platform,” added Neal Haussel, sales director and marketing manager US.
Enhanced distribution from coast to coast in the US is just one step in Iggesund’s overarching effort to become a unified global entity by strengthening its service platform outside Europe. In step with that effort, the company has launched a broader service concept, which emphasises the resources and support functions offered to existing and potential customers.