H.B. Fuller explores labelling without limits at Drinktec 2017

The global adhesives company is asking brewing and beverage customers to discuss labelling challenges at Drinktec 2017. Customers can discover how H.B. Fuller’s technology can help achieve limitless labelling with a competitive edge.

H.B. Fuller’s adhesive range and expertise opens up new opportunities for those operating in the brewing and beverage industry, both in terms of creative labelling and performance on the production line.

“With so much global expertise on tap, and with a comprehensive and flexible range, we can offer our customers many adhesive options,” said Crjstians Porcheddu, end-of-line packaging and labelling business manager at H.B. Fuller. “Competition within this industry is fierce, and we believe our labelling solutions provide greater value to bottling companies. This is why we are launching our limitless labelling concept at Drinktec: to help brands be more creative in all aspects of their labelling, deliver production line efficiencies and be assured of the quality of the final output.”

Today’s highly competitive retail climate means that brands need to have real visibility, standing out from competitors on the shelf and grabbing consumers’ attention. H.B. Fuller’s complete offering for those using labelling solutions in the brewing and beverage market has been designed to help customers remove barriers, stretch limits, and support work in a more flexible, creative and profitable way.

“H.B. Fuller is helping customers innovate through the use of our wide range of advanced labelling adhesive technology, our global expertise, and our testing facilities in Germany. By connecting with us, businesses can go beyond previous design and production limitations and let their imagination soar,” added Porcheddu. “Our Adhesive Academy in Lüneburg, Germany, is a hub of adhesive expertise, where customers can test new processes, materials and labelling approaches off line, without having to halt their own production.”

At Drinktec (Hall A2, Stand 127), H.B. Fuller will offer customers access to top labelling adhesives industry experts, and explain more about how the company can provide a new-found production freedom.

“Our staff are ready and eager to discuss customers’ labelling challenges and to show them how our adhesives can provide more opportunities for them than ever before, said Porcheddu.