H.B. Fuller announces e-commerce packaging initiative

Parcel deliveryH.B. Fuller has announced a new line of comprehensive universally compatible adhesive solutions, targeted specifically to improve the effectiveness of e-commerce packaging.

“The boom in online shopping has thrown up a number of challenges that are driving the development of exciting new packaging solutions,” confirmed Traci Jensen, senior vice president, H.B. Fuller.

“For years, we have used our adhesive know-how to help key e-retail players find smart answers to their packaging problems. Now, we have combined all of these innovations, along with the support of our adhesive experts, to bring e-commerce retailers and fulfilment houses a complete range of purpose-designed packaging options.”

Traci Jensen, senior vice president at H.B. Fuller
Traci Jensen, senior vice president at H.B. Fuller

H.B. Fuller helps solve today’s customer packaging challenges with easy-opening Sesame solutions, designed to enable customers to access goods without damaging the box. Close-Sesame solutions are pre-applied, tamper-proof tapes designed for easy closing. Options include pre-application of re-closing tapes to simplify returns in the same box. Plus, Sesame in-the-board reinforcement tapes strengthen packaging in critical stress areas to protect goods against the unpredictable conditions they meet during outward and return transit.

H.B. Fuller has worked closely with corrugated board producers, end-of-line packaging equipment manufacturers, brand owners, e-retailers and fulfilment houses to identify the adhesive applications needed to raise the performance of packaging solutions for e-commerce.

Jensen added: “We can help identify the ideal combination of products and methods to improve our customers’ packaging. For example, the packaging process can be simplified by incorporating smart packaging solutions at the board production stage, and further speed can be gained through application of our high-performance end-of-line adhesives, suited to very fast packing lines. In short, we can help increase process efficiencies for fulfilment operations, so our customers can offer better service at lower cost, while adding customer-friendly functionality to their packaging.

“At H.B. Fuller, innovation encompasses more than the products we make. It touches the interactions we have with packaging customers and the experiences they deliver to end users. It influences the finished goods people depend on today and the things they will rely on tomorrow.”