H.B. Fuller adhesives help protect the future of brands

H.B. Fuller’s latest investment in adhesive manufacturing in India demonstrates its commitment to bring global adhesive innovation within reach of local converters in the tape, label and graphics market. As Labelexpo India approaches, H.B. Fuller is looking forward to meeting new contacts and strengthening existing relationships, so that customers in the region see the potential competitive benefits offered by its solutions and local supply.

For nearly 130 years, the company has specifically helped customers imagine, create and design solutions that touch people’s lives in simple yet profound ways.

“At H.B. Fuller, we know that the condition of the labels on which a manufacturer’s brand is displayed plays an important role in maintaining that brand’s value and reputation,” said Melanie Lack, H.B. Fuller’s business development manager.

“We’re determined to protect brands by designing specialist adhesives that keep labels firmly in place throughout the product journey – however long it might be and however difficult the conditions. Our extensive research and development, balanced with the ability to respond to customers’ specific and changing needs, will ensure continuous innovation to tackle new challenges.”

Developed in Europe and now produced in India, the new Swift melt 1911 and LunameltTM HL 2838 hot melt pressure sensitive adhesives deliver exceptional performance. Swift melt 1911 delivers superb performance on demanding surfaces and conditions, such as glass, metals, wet conditions and rough surfaces, making it ideal for holographic labels, tyre labels and glass bottle labels. For

speciality and premium labels and tapes, LunameltTM HL 2838 has a wide performance spectrum delivering pressure sensitive adhesive performance on difficult surfaces, such as virgin and recycled corrugated boxes in both low and high temperature conditions.

Additionally, both adhesives are delivering performance on courier envelopes, demand driven by the rapid expansion of ETailers and Internet shopping. Swift melt 1911 and LunameltTM HL 2838 are successfully providing the required strong bond to ensure packages remain secure during shipment.

The company’s extensive pressure sensitive adhesive line-up contains hot melt, solvent-based and water-based formulations for production of many different kinds of tape, label and protective film. Its capabilities include the creation of unique compounded adhesives using in-house polymerisation, which deliver enhanced performance for specific applications.

H.B. Fuller will be present in Hall 3, Booth F25, at Labelexpo in Greater Noida, Uttar Pradesh, November 17-20.