Essentra, a global provider of essential components and packaging solutions, announced yesterday the launch of a new commercial website – essentra.com – which brings together the breadth of the company’s offering in a single online location for the first time. With features and tailored content, this new site aims to improve overall customer experience, and is optimised for desktop and mobile devices.
Essentra.com showcases the company’s extensive product portfolio and capabilities across its targeted end-markets – beauty, consumer, healthcare, household, industrial, point-of-purchase, tobacco, transport and logistics, and vehicles – making it easier for customers to see how the company can work with them and add value as a trusted supplier.
The upgraded site also features a dedicated news section, providing updates and information from across the breadth of Essentra’s businesses, as well as commentary on wider industry trends and events. Its ‘Essential Thinking’ articles provide expert analysis from the company’s category specialists, discussing the industry’s biggest developments, challenges and innovations. In addition, category brochures can be downloaded instantly, allowing customers to view Essentra’s portfolio offline.
The integration of what were previously numerous standalone, product-specific websites under a single domain is consistent with the company’s ‘One Essentra’ objective. Also, to underscore Essentra’s commitment to serving its customers both globally and locally, the website content is offered in thirteen different languages in addition to English.
Joanna Speed, corporate affairs director, said: “We are excited to unveil our new essentra.com site. Bringing together all our capabilities in a single online location will enable customers to effortlessly browse our entire offering, and make it as straightforward as possible for them find the perfect solution to meet their requirements.”
Tiffany Overstreet, global category director, added: “With more relevant content, our objective is that the new site not only reinforces the breadth and depth of our product range and capabilities, but also adds value to customers with additional insight into their respective industries. As a result, we believe that the alignment of our on- and offline content under a consistent ‘look and feel’ will reinforce Essentra’s capabilities as a total solutions provider to our customers.”