East meets West in Ireland
INTERNATIONAL INFRARED heating systems specialist manufacturer Ceramicx says it is responding to a surge of demand it received from the Chinaplas 2010 exhibition in over April. Founder and managing director Frank Wilson dodged the volcano ash travel crisis to spend three days at China’s annual plastics exhibition in April.
Wilson says that ‘Ceramicx and its products were very warmly received in China. We were marketing our ceramic and quartz infrared products – and at the right price. In addition, our Irish industrial base and pedigree gives us a very good entrée into the Chinese market. We have comparatively little history there to date – and therefore less supposition and prejudice.’
Wilson points out that the sheer scale of Chinese industrial production has to be witnessed at first hand. ‘In the Shanghai area alone, there are nine thermoforming machinery builders. In the adjacent economic region of China there are also a further nine machinery builders. The volume of production and demand is simply of a different to the rest of the world.’
Ceramicx exports its infrared heaters and heating systems all over the world. The company’s infrared heating systems form the core of many plastics thermoforming machines worldwide and the plastics and packaging sectors – including medical and healthcare applications – accounts for some 60 percent of total Ceramicx sales.
Wilson says that he distributed all 80 Ceramicx infrared product samples to interested buyers at the show and also spent time in discussions that are set to establish agencies and distributorships throughout the country.
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