The Dow Chemical Company continues working with value chain players to accelerate innovation for the packaging industry. At interpack 2017, the Dow Packaging and Specialty Plastics business signed a Global Pack Studios collaboration program with HP Indigo Division to accelerate innovation in flexible packaging.
Both companies see a huge potential to advance solutions for the flexible packaging industry by combining packaging material science with printing expertise that targets new technologies for faster innovation to market.
This program will accelerate flexible packaging development through shared resources to understand final package appearance and shelf appeal. It will grant HP Indigo access to the Dow Pack Studios network and technical facilities, while effectively expanding Dow Pack Studios capabilities through access to the digital printing capabilities of HP Indigo.
“This is yet another example of how Dow’s pioneering Pack Studios approach brings experts together to collaborate on innovative packaging solutions,” said Haley Lowry, global marketing director for Pack Studios at Dow’s Packaging and Specialty Plastics business. “Digital printing is continuing to grow and the links with customising packaging further is important. We are honoured to have HP join our collaboration program, as continued engagement is core to Pack Studios. And as a result of this collaboration, we are able to deliver solutions bringing higher performance, versatility, and sustainability to customers and the industry.”
“In HP Indigo’s continuous strive for innovation in digital printing, we clearly recognise the benefits that Dow Pack Studios bring to the value chain in the flexible packaging market,” said Nurit Raccah, Labels and Packaging Media and Materials business manager, Indigo division, HP. “Combining Dow’s leading position as a packaging materials provider and HP’s pioneering in digital printing, this strategic collaboration through Dow Pack Studios is a major step towards new developments and will extend the value of digital printing in the flexible packaging market.”
The global Pack Studios collaboration program with HP Indigo is another step in creating strong Pack Studios relationships, following on last year’s successful global innovation and business development agreement with Nordmeccanic, a worldwide leader in coating laminating and metallising machinery.