Digital and conventional printing master classes coming to Labelexpo Europe

Two Label Academy master classes will offer visitors to this year’s Labelexpo Europe show the opportunity to gain the printing knowledge of renowned industry experts.

The master classes – ‘Digital Label and Package Printing’ and ‘Conventional Label Printing Processes’ – will take place concurrently on October 2, the show’s final day. Delegates can register for both on the show’s website. Labelexpo Europe 2015 is to be held at Brussels Expo in Belgium from September 29 to October 2.

The Label Academy is the global training and certification programme for the label and package printing industry. These master classes support its training modules in digital and conventional printing.

‘Digital Label and Package Printing’ – is led by industry expert, Mike Fairley, director, strategic development, Labelexpo Global Series, with other digital printing specialists from HP Indigo, Xeikon, Domino, Esko, Avery Dennison and A B Graphic International.

Starting at 9am, this master class covers the full gamut of digital printing; it will identify the opportunities, present the different technologies from presses, materials and finishing solutions and cover the key processes. An optional live demonstration of digital printing will be held on the show floor.

‘Conventional Label Printing Processes’ – also starting at 9am, will be led by John Morton of 4impression and will also feature Hans Poortinga of MPS Systems. It will provide an overview of letterpress, lithography, flexography, screen, gravure and combination printing. It covers these unique characteristics, their most relevant applications and how they are changing. The master class includes live demonstrations of working machinery.

Attendees to both master classes can take the related Label Academy exam (worth €200) online at a time of their choosing to earn an industry-recognised qualification when they pass – and receive a copy of the supporting text book (€75 if bought separately). Costs of the exam and book are covered by the cost of attendance, which is €530 per master class and are free of any additional charge. Registration can be made via the Labelexpo Europe website.

Lisa Milburn, managing director of the Labelexpo Global Series, commented: “Discovering new opportunities, learning new skills and gaining valuable knowledge is what the industry expects from Labelexpo Europe 2015 – it’s what the show is all about, so the Label Academy is a natural fit with the exhibition content.

“The master classes are an industry first, designed to ensure vital expertise is passed on to help hard-working industry people progress their careers. The increased educational content at the show is supported by an expanded series of special show features, with particular focus on package printing.”