Dutch press manufacturer, DG press, has begun a marketing campaign to explain the web offset printing process to flexographic printing companies, because it claims that in general these companies are not familiar with offset printing.
The campaign is built upon the slogan “Flexo or Web Offset”. DG press indicates that web offset presses could be seen as an alternative for flexographic printing presses, which are used by a majority of companies who are printing on flexible materials.
Peter Kloppers, fellow-director of DG press, commented: “Printers have to undertake a learning curve for their transition to other printing techniques. We want to help these printers by explaining the offset technique, which could also be seen as the first step in introducing the recently launched Thallo web offset printing press to the flexible packaging market.
“The idea behind this campaign is to introduce the technique at first, followed by promoting the new printing press.”
In a series of three video episodes, DG press’s service engineer, Rudy Hoogkamp, will talk about all important aspects of the offset printing technique. The first video, which has already been released and can be viewed on YouTube, is highlighting the principles of offset printing, such as the ink and water balance, the ink-knives to determine the correct ink-volume and the way offset plates create the printed image.
More are due for release in the coming months, as well as advertisements aimed at the same goals.