Xerox, the global leader in digital print technology and services, has signed an agreement with DataLase, the newly acquired SATO subsidiary and inline digital printing experts, to launch a new inkless printing solution, Variprint.
Variprint the inline digital printing solution from DataLase uses the new Laser Imaging Module (LIM), designed and built by Xerox. The LIM is capable of printing at a higher resolution than most inkjet digital printing solutions, creating sharper images. The LIM can produce greyscale images with a natural resolution up to 1,200 dpi and can digitally print variable information such as graphics, barcodes and text up to one metre per second.
The patented laser reactive pigments are incorporated into a coating that is printed onto a variety of products or packaging. When exposed to the LIM, a colour change reaction is generated in the coating resulting in a high definition, premium quality, digital print.
“Building on the huge interest we generated at drupa 2016, the DataLase solution can deliver a unique way to help connect brands with consumers on a one-to-one basis through personalisation and late stage differentiation of products and packaging -such as adding timely local promotions and marketing material. Real time marketing capability on pack is now a reality,” said Dr. Chris Wyres, CEO of DataLase.
DataLase technology can be used across a wide range of product and packaging applications in the food and drink, pharmaceutical, personal care and household sectors for case coding, labelling, product coding and folding cartons.