Dassault Systèmes launches Perfect Package solution
Dassault Systèmes has launched a new industry solution experience for consumer packaged goods (CPG) companies. Based on its 3DEXPERIENCE platform Perfect Package helps integrate the highly fragmented package design process across the entire supply chain to enable faster time to market.
The package development process has traditionally been a serial development process plagued by multiple rounds of rework, resulting in sub-optimal designs. The Perfect Package industry solution experience turns it into a synchronised package design process from end to end, integrating internal and external organisations to create breakthrough packaging in record time. Brand manufacturers, design agencies, packaging suppliers and artwork studios collaborate together to virtually create, visualise and validate innovative designs, allowing for rapid packaging iterations and decision taking.
This significantly reinforces innovation, shortens package design cycles, lowers materials costs and virtually eliminates the chance for costly packaging-related recalls by creating tighter integration and control of artwork development and copy management. Perfect Package drives packaging reuse. Instead of redesigning new packages for every product initiative CPG companies can repurpose and modify existing designs, saving time and increasing package sustainability and delivering more value through a desired consumer experience.
“In the world of fast moving consumer goods companies, some succeed, some fail and some make an impact on society,” comments executive vice president, industry and marketing Monica Menghini. “This impact is mostly due to a perfect match between the actual product and the way it is delivered: the packaging. Packaging is a key component of any brand’s equity. It is essentially the first and most important advertising for that product. This is what inspired us to create Perfect Package. Creating a perfect consumer experience requires more than just a nice design tool. Our 3DEXPERIENCE platform allows to embrace the design experience need of today’s marketers.”