Scotland’s leading manufacturer of corrugated packaging Boxshop has unveiled a new brand identity and corporate website in light of a strategic marketing review. The specialist manufacturer identified a need to strengthen the brand message in order to grow market share and communicate the businesses key values to the target audience more effectively.
“We are delighted with our new brand identity, it really speaks volumes of what we represent which is a quality, specialist and experienced manufacturer of corrugated packaging,” comments managing director Douglas Lamb. “We are excited to see what positive impact this and our new website will have on our business.’
The corporate website has been designed to strengthen communication channels with existing and potential customers, showcasing Boxshop as the leading manufacturer of corrugated packaging in Scotland. The website is easily navigated with a clear brand positioning and identity which has been launched in tandem with a digital marketing strategy to attract new customers from the manufacturing sector, specifically from the food and drink, life science and pharmaceutical industries.
The business has been operating out of a production facility in East Kilbride for over 26 years and built up a solid reputation for the manufacture of quality cardboard boxes to customers’ exact requirements alongside an unrivalled level of customer service. The business opened a distribution hub in Aberdeen seven years ago to meet demand from customers in the North East of Scotland which has had a positive effect on the company’s growth.
The new brand identity has been rolled out across all corporate collateral, new website and all internal staff communications.