The Better with Less – Design Challenge arranged for the first time in 2017–2018 was an impressive success, with over 300 packaging designs submitted to the competition. This year’s Design Challenge is approaching, and the world-class jury of renowned packaging design experts has now been announced.
Last year, Metsä Board’s Better with Less – Design Challenge inspired students and professional packaging designers from 38 countries to contribute their work showcasing more environmentally-friendly packaging solutions. This year, the Better with Less – Design Challenge will again have a world-class jury of renowned packaging design and branding experts:
Alissa Demorest, Editor in Chief of luxury packaging magazine Formes de Luxe, has extensive experience in the luxury-goods sector from both a brand and supplier perspective. Andrew Gibbs, Founder, CEO & Editor in Chief of Dieline has been called an “innovator in the world of design”. Charles Ng, Founder & Chief Brand Consultant of MCL Group Hong Kong / China, takes a holistic approach of brand design from brand auditing, brand analysis to brand strategy that provides creative works covering packaging, graphics, products, spatial and retail. Clark Goolsby, Chief Creative Officer of Chase Design Group, emphasizes the value of design, and the lasting cultural and financial impact it can have for products and organizations. Stefan Junge, Professor in Packaging Technology at Beuth University of Applied Sciences Berlin, has more than 20 years of experience in the field of packaging technology, having for example held the position of Corporate Packaging Manager at Sika and multiple positions at Nestlé.
“We are excited to have this multitalented international jury of renowned packaging design experts involved in the Better with Less – Design Challenge. Together we want to encourage packaging designers all over the world to create new, more environmentally-friendly solutions for everyday packaging,“ states the competition jury chairman and member of the competition jury Ilkka Harju, Packaging Services Director, EMEA and APAC at Metsä Board.
Better with Less – Design Challenge 2019–2020 will be launched in September.