Bellissima DMS says “NO” to the Flexo Printer’s Problems in New Whiteboard Video

UK based prepress software solutions company Hamillroad Software, have today published their latest whiteboard video: ‘Bellissima DMS’

Working with Whiteboard video experts Truscribe, the short 2-minute video tells the story of the flexographic printer who is frustrated by being told “No,” just as a child grows up being constantly told “No” by a parent or elder.

Historically, flexo printers had to reduce their expectations with regards to what is possible when it comes to printing due to the obstacles they face on a daily basis. Then Bellissima Digitally Modulated Screening (DMS) is introduced.

Marketing Director Danielle Kinsella comments: “We set out to tell the story of how the flexo printer is always being told “No”. “No, you can’t achieve photo-quality results”, “no, you can’t avoid moiré” and so on… We’re demonstrating that no matter what their hopes and aspirations for flexographic printing might be, the reality is that they are faced with a barrage of “No”.”

“Then we introduce Bellissima DMS and go on to explain how it enables flexo printers to do what they were previously told they couldn’t do. This technology is going to empower flexo printers, helping them to overcome the historical obstacles and challenges that flexo presents.”

“We’ve used the format of a whiteboard video; the simplicity of the visuals coupled with a strong message allow us to tell this story in a powerful way which resonates with the viewer. It’s also fun and memorable too.”

The ‘Bellissima DMS’ video is the second in a series of videos commissioned by Hamillroad Software. It follows on from their introductory video: ‘Getting Dotty About Spots’ which was launched last year to introduce their Digitally Modulated Screening technology to the offset and flexo printing markets. You can view the videos online here:

To learn more about the benefits of Bellissima DMS and to register your interest please visit