Bellissima DMS receives 2018 FTA Technical Innovation Award

Left To Right: Joe Tuccitto (Director Of Education Fta) Steve Mayer (Vice President Us Customer Support) Dan Badea (Product Specialist & Technical Support Manager) Andy Cave (Ceo) Danielle Kinsella (Marketing Director) Shelley Rubin (Manager Of Educational Services Fta) Photo Credit: Flexographic Technical Association

Hamillroad Software is pleased to announce that its Bellissima Digitally Modulated Screening (DMS) technology for flexo has received the prestigious 2018 Technical Innovation Award from the Flexographic Technical Association (FTA). This award recognises and celebrates the incredible achievements which have contributed to the growth of the flexographic industry and have the potential to power flexography’s future.

The gala awards banquet was held at the FTA’s Annual Forum on the 6th May 2018 in Indianapolis, Indiana, US. The award was presented to Andy Cave, CEO of Hamillroad Software, by Joe Tuccitto, Director of Education at FTA and Shelley Rubin, FTA’s Manager of Educational Services, FTA.

The award-winning Bellissima DMS produces high-quality prints equivalent to 350-450 lpi with unrivaled image reproduction and boasts no color shifts on misregistration. By utilizing fixed palette inks, the screening delivers smooth flat tints and moiré free prints with no visible rosettes. Vignettes fade smoothly to nothing enabled by printed highlight dots as low as 1.0% and shadow dots up to 99.5%.

“This award provides the strongest public affirmation, by a panel of peers, experts in the industry, that they agree that what we have is a major technical innovation for flexo printing which will cause a significant transformation in what is possible,” comments Andy Cave, CEO, Hamillroad Software.
“The only thing that could, or will ever beat winning such an award, would be to have many happy customers who just as emphatically say that Bellissima has transformed their business.”

FTA Director of Education Joe Tuccitto comments: “I think that the Bellissima technology is absolutely amazing. It is really going to revolutionize the flexographic industry moving forward.”

Working optimally at 4,000 dpi, the patented screening includes features such as 100% solid surface patterning options and solid object protection. Printing press issues including bounce, barring and slur are all reduced significantly, and in some cases, eliminated. Bellissima DMS also delivers on ink savings, which can be augmented by GCR based software, improves the efficiency of the press room, and utilises existing printing press equipment.

Danielle Kinsella, marketing director at Hamillroad Software, adds: “the team at Hamillroad is extremely proud of this achievement and extremely grateful to have been recognized by the FTA for our technical contribution to flexo. Having launched Bellissima at LabelExpo in September 2017, we couldn’t have imagined the level of interest and excitement surrounding our product, let alone receive such a prestigious award.”

Phase One sales of Bellissima DMS includes trade shops, converters and flexographic printers currently using Apex GTT anilox rolls and sleeves together with MacDermid Graphics Solutions’ LUX ITP 60 or DuPont Cyrel EASY EFX / ESX plates.

To learn more about the benefits of Bellissima DMS and to register your interest please visit