“There seems to be no end to the creativity, technological advancement, and ability to capture consumers attention ‘on shelf’, that sleeve labelling brings to the packaging industry – and the winning entries in this year’s AWA Sleeve Label Awards certainly prove that!” says Corey M Reardon, president and CEO of AWA Alexander Watson Associates. Reardon announced the winners during the recent AWA International Sleeve Label Conference and Exhibition 2017 in Miami, Florida.
Judged across four categories and with special recognition for ‘best in show’ entries were judged by an independent panel of experts: chairman Yolanda Simonsis, president and editorial director, YTC Media; Dr. Séamus Lafferty, president, Accraply; Tom Hammer, product manager North America, Flint Group Narrow Web; and Will Schretzman, vice president, Packaging, Verst Group Logistics. The competition once again presented a well-deserved opportunity to reward excellence in sleeve labelling and product decoration.
Best Sleeve Label
After much deliberation, the judges decided to reward two entries with the ‘Best Sleeve Label’ award in this year’s competition, due to their very different approaches to attracting consumers. The judges’ commendation was earned by McDowell Label and Screen Printing (US) (previous winners of the ‘Best Label’ award in 2016) due to their integrated design of tactile, glitter and holographic effect, which was combined with an excellent conversion and sleeve application for Supre Tan Snooki-brand labelsCorey. Reardon presented the award to Jay Luft, McDowell, vice president of technology.
Safety Seal Plastics (US) shared the ‘Best Sleeve Label’ title this year due to their evocative label on Nine Locks Brewing Company’s Harvest Pumpkin Ale, which the judges commended for a textured, sandy quality effective on a simple container shape, even in a high-volume application. Michael Bedrosian, president and CEO of Safety Seal Plastics, received the award from Corey Reardon.
Category awards were also presented for other sleeve labels. Sleever International were recognised for their heat TD shrink sleeves for Chocomel bottles and for their Star Wars labels on Volvic bottled water, which received a prize in the environmental category due to a clever use of recyclable sleeve materials.
Roll-fed MD shrink sleeves on Nestlé Boost Chocolate Sensation nutritional drink bottles won Inland Packaging (US) an award. These were sleeves that the judges commended for ‘good quality graphics, good use of shape, a good seam, and proper distortion of final graphics’. Evan Hoffman, new business development manager, Inland Packaging, was there to collect the award.
In the new AWA Sleeve Label Awards category for sleeved cans, Hammer Packaging were recognised for Bai Bubbles Indonesia Apple Pear can sleeves which the judges said were ‘simple and classic’, Georg Ockun, vice president, sales, for Hammer Packaging received the award.
‘Real proof of quality’
Corey Reardon thanked the judges for their efforts, adding that this year’s award winners are, “real proof of the quality we are seeing today across the sleeve labelling value chain, at every level.”
Full details of the winners in the AWA Sleeve Label Awards 2017 are available via the AWA website. The 2018 competition will soon be open for entries, and prizewinners will collect their awards at next year’s AWA Sleeve Label Conference and Exhibition to be held in April 2018 in Atlanta, Georgia, USA.